When you put the right effort into planning an event, it can be a great way to showcase your message and image to clients or potential clients. Once the decision is made to host an event, you need to start your plan by asking a few simple questions.

  1. What is the purpose?
  2. What is your goal? (a certain number of sales, leads, appreciation)
  3. Who is your audience?
  4. Can you get sponsors?
  5. What logistics needs to be considered?
  6. How will you promote it?
  7. How will you measure the success?

I recommend creating an event forms. One is a simple form that allows you to have all of the event information at your fingertips. It includes information on the venue, contracts, suppliers, timelines, and other contacts. I recommend creating a similar one for the day of event. You can track staffing duties and other items of importance.
Event Planning Form: event-worksheet
Day of Event Worksheet: event-worksheet-day-of
When you begin working on a theme, make sure you choose one that won’t limit you – especially if you are looking for event sponsors.
Evaluating your event can be as simple as tracking comments from the attendees, the number of people who attended, follow-up surveys, or press coverage.
BONUS: There are some great ideas and information on Pinterest. I recommend you follow Endless Entertainment, Social Table, Event Beyond, Biz Bash, and Triumph Expo. If you have other great recommendations, please comment and share.

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