Engaging the Next Generation of Co-op Members

We know our cooperative model resonates with Millennial’s and Gen Z’s. How do we use that to our advantage to build a strong co-op membership for the future? This session highlighted not only successful programs targeted millennial and future members, but covered questions you should ask before you begin. Once you’ve established a program, I showed how to grow that relationship and gain even more loyalty and satisfaction from a different demographic …… their parents. If you’re looking to engage youth (or any segment of your membership really), this program is sure to be an idea starter.

Making Your Story Matter To Someone Not Like You

People value the “why”  more than the product or service. Learning to tell the story of your company gives people a glimpse into the why it was created.Making that connection increases your companies success. By crafting your story, and telling it with passion you’ll be giant steps ahead of your competition.

Once you’ve defined your story, you’ve got to put it in a format that reaches all of your customer bases. Learn how to market your message to diverse customer types and grow you success. When you can tap into those feeling and give them a reason to choose you, you are setting your company on the path to success.

High School and College Students

At the Co-opportunity Conference,  high school students learn about their strengths through multiple activities and sessions.

“What’s Your Story” centers around the discovery of your strengths and talents.You’ll take a look at the chapters in your life and how they all work together building the you you are today. Then take it one step farther, learning how to build on that story for the future. Your story becomes your personal brand. By developing it, you’ll be leaps ahead of others in college, scholarship and job interviews.

You are the sole editor of your story. You are responsible for how it gets told. You can use social media to enhance or tear down your image with scholarship committees, recruiters, and application screeners.

Chellie, Truly enjoyed your presentation at the Indiana Statewide Member Service Meeting!

Cindy Denny, Jay County REMC

“Recently, I had the opportunity to work with Chellie at the Alabama Cooperative Youth Conference which was held in Columbiana, AL. In my three decades of partnering with conference and convention organizers, Chellie is in a league of her own. She is spontaneous, driven, self-motivated, organized and a creative thinker. Her personality is such that … Continue reading Dr. Marc Clark, President & CEO SmartBizzOnline.Com

Dr. Marc Clark, President & CEO SmartBizzOnline.Com

Hello Chellie, On behalf or NRECA, Touchstone Energy and the CONNECT ’15 Advisory Group, I want to thank you for taking time out of your busy schedule to educate and inspire the attendees in Minneapolis. Based on the feedback we have received so far, the conference content was very strong. The credit goes to  you … Continue reading Jean Barber, CONNECT Program Manager, NRECA Education & Training

Jean Barber, CONNECT Program Manager, NRECA Education & Training

Thank you so much for coming today and speaking with our female athletes about the do’s and don’ts of social media. It was a great learning session for the girls. They learned ways to use social media as an outlet to boost your life up and not tear it down by posts, pictures and comments! … Continue reading Melanie Reese Mularz, CHS Coach

Melanie Reese Mularz, CHS Coach

Ms. Phillips most recently presented at CONNECT ’15, our annual national conference for communications, marketing and member services professionals in electric cooperatives. Ms. Phillips’ presentation was informative, thorough, and even entertaining. She provided useful, practical tactics and information that members could easily adapt and/or implement. Her presentation style was professional but approachable. Additionally, she did … Continue reading Vince L. Rodriquez, CMP Director, Member Meetings and Conferences National Rural Electric Cooperative Association

Vince L. Rodriquez, CMP Director, Member Meetings and Conferences National Rural Electric Cooperative Association