Engaging the Next Generation of Co-op Members
We know our cooperative model resonates with Millennial’s and Gen Z’s. How do we use that to our advantage to build a strong co-op membership for the future? This session highlighted not only successful programs targeted millennial and future members, but covered questions you should ask before you begin. Once you’ve established a program, I showed how to grow that relationship and gain even more loyalty and satisfaction from a different demographic …… their parents. If you’re looking to engage youth (or any segment of your membership really), this program is sure to be an idea starter.
Making Your Story Matter To Someone Not Like You
People value the “why” more than the product or service. Learning to tell the story of your company gives people a glimpse into the why it was created.Making that connection increases your companies success. By crafting your story, and telling it with passion you’ll be giant steps ahead of your competition.
Once you’ve defined your story, you’ve got to put it in a format that reaches all of your customer bases. Learn how to market your message to diverse customer types and grow you success. When you can tap into those feeling and give them a reason to choose you, you are setting your company on the path to success.
High School and College Students
“What’s Your Story” centers around the discovery of your strengths and talents.You’ll take a look at the chapters in your life and how they all work together building the you you are today. Then take it one step farther, learning how to build on that story for the future. Your story becomes your personal brand. By developing it, you’ll be leaps ahead of others in college, scholarship and job interviews.
Chellie has written a book that you can sit down on a cozy afternoon, read, reflect and enjoy. You will find yourself frequently picking When In Doubt, Delete It up to go back to a section on what you are living right then. Her wonderful stories make the book come alive and help you see … Continue reading Barbara Patterson, Director, Student Involvement and Leadership, Troy University
Chellie, Truly enjoyed your presentation at the Indiana Statewide Member Service Meeting!
Reading When In Doubt, Delete It! is similar to receiving sage advice from a good girlfriend. Chellie uses her gift of writing to share sound, practical advice that can be used by any woman at any stage of life. Utilizing an editor’s approach to everyday life allows readers to realize how quickly we can stop and make … Continue reading Cristina Bowerman, Executive Director Newnan-Coweta Habitat for Humanity Inc.
The journey to ensure others see your potential can be quite frustrating. Chellie helps you unlock your highest potential faster and easier. With the Life Edits showcased in When In Doubt, Delete It, you’ll be on the road to success before you know it. www.atlasmgmtres.com
“Recently, I had the opportunity to work with Chellie at the Alabama Cooperative Youth Conference which was held in Columbiana, AL. In my three decades of partnering with conference and convention organizers, Chellie is in a league of her own. She is spontaneous, driven, self-motivated, organized and a creative thinker. Her personality is such that … Continue reading Dr. Marc Clark, President & CEO SmartBizzOnline.Com
Hello Chellie, On behalf or NRECA, Touchstone Energy and the CONNECT ’15 Advisory Group, I want to thank you for taking time out of your busy schedule to educate and inspire the attendees in Minneapolis. Based on the feedback we have received so far, the conference content was very strong. The credit goes to you … Continue reading Jean Barber, CONNECT Program Manager, NRECA Education & Training
“When In Doubt, Delete It, is a fun, informative take on finding balance and letting go of the unattainable need for perfection. I loved the down-to-earth, sensible advice. Any woman, no matter where they are in life, will benefit from Chellie’s wisdom.”
Thank you so much for coming today and speaking with our female athletes about the do’s and don’ts of social media. It was a great learning session for the girls. They learned ways to use social media as an outlet to boost your life up and not tear it down by posts, pictures and comments! … Continue reading Melanie Reese Mularz, CHS Coach
Ms. Phillips most recently presented at CONNECT ’15, our annual national conference for communications, marketing and member services professionals in electric cooperatives. Ms. Phillips’ presentation was informative, thorough, and even entertaining. She provided useful, practical tactics and information that members could easily adapt and/or implement. Her presentation style was professional but approachable. Additionally, she did … Continue reading Vince L. Rodriquez, CMP Director, Member Meetings and Conferences National Rural Electric Cooperative Association