Identifying Core Values Are Essential For Business Success

hand with building blocks that have a listing of core values like integrity, teamwork listed on them

Written by chellie

March 22, 2023

Identifying and developing core values is an essential step in creating a successful business. Core values are the guiding principles that define your company’s culture and shape its identity. They should be the foundation upon which your business is built, guiding everything from decision-making to employee behavior. In this blog post, we’ll explore the importance of developing core values in your business and provide examples of companies that have successfully adopted them.

Why Developing Core Values is Important

Having a clear set of core values is essential for several reasons. Firstly, they help define your business’s identity and set it apart from competitors. By clearly stating what your business stands for and what it aims to achieve, you can establish a unique brand identity that resonates with customers.

Secondly, core values provide a framework for decision-making. They help ensure that everyone in your organization is working towards the same goals, with a shared sense of purpose. They also help employees make informed decisions that are in line with the company’s overall objectives.

Lastly, having strong core values can help attract and retain top talent. Employees who share your company’s values are more likely to be engaged, productive, and loyal. This, in turn, can lead to higher levels of job satisfaction and lower staff turnover rates.

Examples of Companies with Strong Core Values

There are numerous examples of companies that have developed strong core values that have helped them succeed. Here are just a few examples:

Zappos: Zappos’ core values include “deliver wow through service,” “embrace and drive change,” and “build a positive team and family spirit.” These values have helped the company create a culture of exceptional customer service, adaptability, and teamwork.

Patagonia: Patagonia’s core values include “build the best product,” “cause no unnecessary harm,” and “use business to protect nature.” These values have helped the company establish a reputation for producing high-quality, sustainable products while also promoting environmental conservation.

Apple: Apple’s core values include “simplicity,” “focus,” and “innovation.” These values have helped the company establish a reputation for producing sleek, user-friendly products that push the boundaries of technology.

Southwest Airlines: Southwest Airlines’ core values include “warrior spirit,” “servant’s heart,” and “fun-loving attitude.” These values have helped the company create a culture of excellence, compassion, and positivity.


In conclusion, developing core values is a crucial step in creating a successful business. Core values help define your business’s identity, guide decision-making, and attract and retain top talent. By looking to companies like Zappos, Patagonia, Apple, and Southwest Airlines, you can see how strong core values have helped them establish a unique brand identity, build a culture of excellence, and achieve long-term success. When developing your own core values, it’s important to be clear, concise, and authentic, and to communicate them consistently to your employees and customers.

Before you go….Here’s a way you can dive deeper into Core Values!

P.S. This week’s episode of the Culture Secrets podcast continues the discussion on core. You’ll even hear some activities you can use to help you identify the core values that you want your company to be known for. So if you love learning about workplace culture, take a minute and subscribe. Also, feel free to share it out with others who you feel will enjoy the content too. You can find links to all the most popular listening platforms on my website.

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