Culture is a critical factor in determining the success of any organization. Positive workplace culture fosters employee engagement, social responsibility, transparency, and many other positive traits that contribute to the overall success of a company. Successful companies understand this and have made an intentional effort to create a culture that supports these key traits.

Here’s a list of various culture traits that successful companies have used to build strong cultures. Remember, your culture should reflect your company’s and employee’s values. So not every trait will be a foundation block for every culture initiative.

Employee Empowerment

Employee empowerment is a crucial factor in the success of any organization. Empowered employees are productive, committed, and motivated to contribute their best to the company’s success. Successful companies recognize the importance of employee empowerment and prioritize it by creating a work environment that fosters it.

For instance, Zappos, the online shoe retailer, is famous for its unique company culture. The company is committed to employee empowerment and provides its employees with autonomy and decision-making power. The company encourages employees to make their own decisions and provides them with the support and resources they need to succeed.

Social Responsibility

Social responsibility can take many forms, such as environmental stewardship, philanthropy, and employee volunteerism.

Patagonia is an excellent example of a company that has made social responsibility an integral part of its culture. The company is committed to using sustainable materials and practices, and it donates 1% of its sales to environmental causes. The company also encourages its employees to volunteer in their communities and supports employee activism.

Ben & Jerry’s, the popular ice cream brand, is an example of a company that has made social responsibility an integral part of its culture. The company is committed to using sustainable and fair-trade ingredients in its products, and it donates a portion of its profits to various social and environmental causes. The company also encourages its employees to participate in volunteer programs in their communities.

Transparency

Transparency is another important culture trait that successful companies share. Transparency fosters trust and accountability and creates an environment where employees feel valued and respected. It also helps in creating an open communication channel between employees and management.

Buffer, a social media management company, is an example of a company that values transparency. The company provides its employees with access to all company information, including financials and employee salaries. This fosters a culture of trust and accountability, and employees feel valued and respected.

Another example is Hubspot. The company values transparency and open communication, and it encourages employees to share their feedback and ideas with the management. The company also provides its employees with regular updates on the company’s performance, ensuring that everyone is on the same page and working towards the same goals.

Diversity and Inclusion

Diversity and inclusion are critical culture traits that successful companies share. It is essential to create an environment where everyone feels welcome and valued. A diverse workforce brings different perspectives and experiences, leading to more creativity, innovation, and better decision-making.

Salesforce, a cloud-based software company, committed to creating a diverse and inclusive workplace. The company has implemented various initiatives to promote diversity and inclusion, including employee resource groups, mentorship programs, and a commitment to pay equity.

Continuous Learning and Development

Successful companies recognize that learning is a never-ending process, and they make continuous learning and development an integral part of their culture. They encourage employees to develop their skills and knowledge to achieve their full potential.

For instance, Netflix, the popular streaming service, has made learning and development an integral part of its culture. The company provides its employees with access to a vast array of learning resources, including online courses and internal training programs. The company also encourages employees to attend conferences and other industry events to stay up-to-date with the latest trends and developments.

LinkedIn is an excellent example of a company that has made learning and development an integral part of its culture. The company provides its employees with a vast array of resources to develop their skills, including online learning courses, internal training programs, and a mentorship program. The company also encourages employees to attend conferences and other industry events to stay up-to-date with the latest trends and developments. The LinkedIn Learning platform is also a great way for businesses to provide individualized learning opportunities for their employees.

Strong Leadership

Strong leadership is a crucial culture trait that successful companies share. It is essential to have leaders who are visionaries and can inspire and motivate their employees. Strong leaders create a culture of trust, accountability, and open communication, which leads to a more engaged and productive workforce.

Intuit, the financial software company, is known for its strong leadership. The company committed to developing leaders at all levels of the organization, and it provides its employees with a leadership development program that focuses on building leadership skills.

Wrap Up

Whether you’re a fan of all the companies above or not, the point is they each used their company values as a pillar of their culture building movement. You can do the same thing at your organization. Look at what matters to you and your employees. Decide how you can best incorporate those key traits into your overall vision and watch your culture strengthen,

If you want more secrets to building a successful career brand, you can:

Listen to the Culture Secrets Podcast on your favorite platform.

Grab your copy of the book Culture Secrets.

Booking now for speaking and training events.

Join Successfully Ever After  an online course designed to help you create a personal brand designed with career success in mind within 30 days.

Join my private Successfully Ever After Facebook Group for trainings and information designed for success-seekers.

Check out my audio books: Get Noticed, Get Hired or When In Doubt, Delete It!

Think career coaching is for you? Schedule a consultation and let’s talk!