Does your business have a message? Do you want people to identify you with specific ideas, products or services? Implementing the "Three C’s" drives those messages home with your customers. You need to be consistent in your message. Completely communicate your message. Be creative in your communications. Consistency. You have to make a plan and … Continue reading Three C’s of Messaging
A brand is something that exists in persons head. It is the essence of who your company is. Brands are a perception that must be carried over into all aspects of what you put in front of the customer. You are the gate keeper of your brand. If you do something that deviates - or … Continue reading Do you need a brand refresh?
I have the privilege of serving as an advisor for my local chapter of Alpha Delat Pi Sorority. And right now, we're gearing up for recruitment. (Or for you older readers - RUSH.) You might wonder that this has to do with telling your story. But recruitment is all about telling the story of your … Continue reading It’s Greek to me! Otherwise known as…sorority recruitment time.