When you put the right effort into planning an event, it can be a great way to showcase your message and image to clients or potential clients. Once the decision is made to host an event, you need to start your plan by asking a few simple questions.
- What is the purpose?
- What is your goal? (a certain number of sales, leads, appreciation)
- Who is your audience?
- Can you get sponsors?
- What logistics needs to be considered?
- How will you promote it?
- How will you measure the success?
I recommend creating an event forms. One is a simple form that allows you to have all of the event information at your fingertips. It includes information on the venue, contracts, suppliers, timelines, and other contacts. I recommend creating a similar one for the day of event. You can track staffing duties and other items of importance.
Event Planning Form: event-worksheet
Day of Event Worksheet: event-worksheet-day-of
When you begin working on a theme, make sure you choose one that won’t limit you – especially if you are looking for event sponsors.
Evaluating your event can be as simple as tracking comments from the attendees, the number of people who attended, follow-up surveys, or press coverage.
BONUS: There are some great ideas and information on Pinterest. I recommend you follow Endless Entertainment, Social Table, Event Beyond, Biz Bash, and Triumph Expo. If you have other great recommendations, please comment and share.
