by CPhillips | Oct 4, 2018 | Branding, Communication Planning, Corporate Culture, Employee engagement, PowerPoint, presentations, public speaking, strategic communications, writing
You’ve been there. Sitting in a presentation that you wished had ended 30 minutes earlier. The speaker is reading their slides to you. They all look the same. You quit paying attention about five minutes in. Congrats, you’ve experienced “Death by...
by CPhillips | Oct 2, 2018 | Advertising, Branding, Communication Planning, layout and design, marketing, strategic communications, writing
As writers, we sometimes forget about the other side of the equation. Layout and design is another important consideration when we want to make sure our message is seen and understood. First, let’s look at the difference between art and design. Art is...
by CPhillips | Sep 27, 2018 | Blogging, Communication Planning, strategic communications
I recently learned from a master. Mike Long (mikelongonline.com or @mikewrites), an award winning speechwriter, screenwriter and instructor at Georgetown University shared tips on creating speeches, op-Ed’s, and essays that actually persuade. Long said it’s...
by CPhillips | Jul 17, 2018 | Blogging, Communication Planning, Communications, digital communications, marketing, strategic communications, website
Making copy easier to read benefits every level of reader. I don’t mean dumbing it down. I mean writing that increases understanding and the number of people who will actually invest time in reading it. Easy to understand text is key. It’s good for your audience...
by CPhillips | Jul 10, 2018 | Blogging, Business, Employee engagement, empowering women, personal growth, strategic communications
Competition isn’t a dirty word. In fact, it’s a great way to grow your skills. Just think of how it feels when you find ways to challenge yourself. How can you do that? Pick a project you do every year. I hated putting together annual reports. You had to...
by CPhillips | May 22, 2018 | Blogging, Branding, Communication Planning, Communications, digital communications, Media, public relations, social media, strategic communications
Before you can start creating shareable content, you need to understand what it is and the psychology behind it. Shared content can be many things – useful and helpful information, entertainment and inspirational material. It will always answer one of the...
