I have a problem when a person, who is a communications professional, forgets that people don’t distinguish between personal pages and work pages. When you are the voice of your company, city, or organization, it is your responsibility to keep those lines very clear.
Don't start writing until you've put in your mental prep time. It will save you time and energy in the long run.
We all have those days when an assignment shows up at the last moment, or the boss calls and needs a speech ASAP. Instead of stressing, you can incorporate a few simple tricks that will have you cranking out copy in no time.
I read the latest newsletter from Ann Wylie this morning. (If you aren't familiar with her, you need to be - check out her site.) In our daily life, messages and information bombard us constantly. As communicators, our goal is to get our message heard,…
Making copy easier to read benefits every level of reader. I don't mean dumbing it down. I mean writing that increases understanding and the number of people who will actually invest time in reading it.
