Chellie Phillips
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Design With Purpose

by CPhillips | Oct 2, 2018 | Advertising, Branding, Communication Planning, layout and design, marketing, strategic communications, writing

As writers, we sometimes forget about the other side of the equation. Layout and design is another important consideration when we want to make sure our message is seen and understood. First, let’s look at the difference between art and design. Art is...

What's in it for me?

by CPhillips | Aug 7, 2018 | Advertising, Blogging, Branding, Communication Planning, Communications, digital communications, public relations, social media, speech writing, website

I read the latest newsletter from Ann Wylie this morning. (If you aren’t familiar with her, you need to be – check out her site.)  In our daily life, messages and information bombard us constantly. As communicators, our goal is to get our message heard,...

When the words won't flow

by CPhillips | Aug 10, 2017 | Advertising, Blogging, Business, Communications, digital communications, marketing, public relations, speech writing

Maybe you sit down in front of the keyboard and words flow effortlessly for you anytime you need them to. Lucky you! If you’re like most of us, there are days it’s hard to get the ideas in your head onto the screen. Each piece of writing has a life of its own. Some...

Does your message hit the mark?

by CPhillips | Jul 18, 2017 | Advertising, Business, Communication Planning, digital communications, writing

  If budget is your first question when it comes to advertising, you’ve already missed the mark. Before you even plan your budget, you need to focus on the message. Does the ad tell a story? If it just conveys information you’ve left off the biggest draw for an...

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