Design With Purpose
It's important to choose the right words to communicate your message. However, utilizing design as a tool can increase that understanding and make it more effective.
What’s in it for me?
I read the latest newsletter from Ann Wylie this morning. (If you aren't familiar with her, you need to be - check out her site.) In our daily life, messages and information bombard us constantly. As communicators, our goal is to get our message heard,…
When the words won’t flow
Writing requires patience and practice. Don’t get frustrated when the words are slow to flow. Try out a few of these ideas and see if you aren’t soon filling page after page.
Does your message hit the mark?
If budget is your first question when it comes to advertising, you’ve already missed the mark. Before you even plan your budget, you need to focus on the message. Does the ad tell a story? If it just conveys information you’ve left off the…