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Design With Purpose

by CPhillips | Oct 2, 2018 | Advertising, Branding, Communication Planning, layout and design, marketing, strategic communications, writing

As writers, we sometimes forget about the other side of the equation. Layout and design is another important consideration when we want to make sure our message is seen and understood. First, let’s look at the difference between art and design. Art is...

Don't overlook text and type in your design

by CPhillips | Jun 15, 2017 | Blogging, Communications, digital communications, layout and design, marketing, writing

I’m not a designer, but I’ve learned a few tricks over the years. The first thing you need to understand is there is a relationship between the content and the design. You need to learn to see patterns and needs in the content. Your reader, or audience, will respond...

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