by CPhillips | Aug 18, 2016 | writing
A brand is something that exists in persons head. It is the essence of who your company is. Brands are a perception that must be carried over into all aspects of what you put in front of the customer. You are the gate keeper of your brand. If you do something...
by CPhillips | Aug 7, 2016 | marketing, School, Sorority, writing
I have the privilege of serving as an advisor for my local chapter of Alpha Delat Pi Sorority. And right now, we’re gearing up for recruitment. (Or for you older readers – RUSH.)You might wonder that this has to do with telling your story. But recruitment...
by CPhillips | Jul 27, 2016 | Blogging, Communications, event planning, marketing, public speaking
I’ve been writing speeches for other people to give for 20 years. Now, I’m going to let you in on three secrets of speech writing. They are: Substance or what you say Style. How you deliver and the words you choose to use. Impact . Did the speaker make a...
by CPhillips | Jul 22, 2016 | Blogging, Communications, writing
Creativity isn’t just something you are born with. You can develop creative confidence by creating a set of habits based on what you know about yourself. Creativity requires thought. You have to leave yourself space in the day for ideas to flow. Think of it as...
by CPhillips | Jul 14, 2016 | Blogging
You’ve finished the story. Your job is done. Not so fast. What good is the story if no one ever reads it? How do you get them to read your work? With a great hook! Good headlines get your attention and lead the reader into the story. They need action. Bad headlines...
