All marketing starts with a problem


All marketing starts with a problem. Do you agree?

Whether you are marketing your company’s latest venture or you are looking for your next career move, all marketing starts with a problem. Once you’ve identified what that problem is, you can begin to craft a plan for solving it.

Research shows that a person must see your message at least 5 times before it begins to register. In today’s world, where digital is queen, figuring out how to capture someone’s attention that many times is a challenge.

We spend more time on our phones that we do watching television today. The best way to get that message out now is by making yourself a part of the community. Be a resource. People want dialogue and relevance.

Think about what you have to offer. Would a live facebook event where you share your story and experience be right for you? What about a free PDF where you offer a sample marketing plan that exceeded your expectations? If you can find a way to become a resource – a way to help eliminate a “pain” in someone’s life or workday – you will be one step ahead of your competition.

Got other great ideas? Please share!

Use brainstorming sessions to tap new ideas

Group of People Planning Ideas
Group of People Planning Ideas

Your story is only limited by your creativity. Make sure you carve out time to keep that creativity alive. In order to create new products or tap into new markets, you’ve got to work at creating innovative ideas. One way of doing this is with brainstorming sessions. Everyone can have input. Once you have a list together, you can go through your list of ideas and find ones with promise or value. Some people work best in a free form environment, others need that group to toss things around in.

If you decide a group session is for you,  keep in mind there are six types of people you’ll encounter in a brainstorming sessions.

  1. The facilitator – that person keeps the group on task. They are the focus.
  2. The fact checker – needs all the facts and to verify them before they can make a decision.
  3. The emotional thinker – it feels good, I like it, so let’s go with it. They don’t need justification, only to know if it “feels” right.
  4. The creative thinker – looks at all the possibilities. Loves new ideas and concepts. Maybe it’s way out there, but let’s consider it anyway.
  5. The “every day is sunny” person – nothing is bad. Every idea is a great idea. Who cares how we do it.
  6. The downer – what’s wrong with this, here’s why it won’t work, are you kidding me?

You probably recognize these people – you might have even thought a name when you read the description. When you are planning your group, I urge you to carefully consider the personalities you include in the mix. While each can have a valid place in a business setting – adding someone who always finds the negative can really hamper the free flow of ideas. Yet, when you get ready to take your ideas and narrow your focus on real possibilities, you need to mix in the fact checkers, facilitators and creative thinkers to build a solid plan.

If you’ll rid yourself of restrictive thinking, you’re on the path to creating a bright new chapter in your story.



Wow your customer in 10 easy steps

Wow your customers in 10 easy steps
Wow your customers in 10 easy steps

Remember the root word of customer is “custom”. Everyone today wants it “my” way. And they want it when they want it – 24/7/365 at 2 a.m. And they want it how they want it (downloads, shipped, never have to leave the house). In this day of “custom” treatment how can you make your business stand out in the crowd.

You can wow your customers in 10 easy steps.

  1. Make sure your business or presence is attractive. If it’s a physical location, is it neat and tidy. If it’s a digital home, make sure it’s easy to navigate, clear and crisp.
  2. Make sure they are dealing with knowledgeable people.
  3. Make sure you are credible.
  4. Make sure you are responsive. Be quick in following up or in answering a question.
  5. Be friendly. Smile when you talk to them, even on the phone (yes, it does carry through in your voice). Tone makes up 25% of a person’s perception of you. Body Language accounts for another 55%. Sometimes the words you say don’t match the tone or stance they are delivered from. This creates a conflict in the way you are perceived.
  6. Be helpful.
  7. Have empathy. Show them you can relate with them – yes, you’ve been there too! You have to sound like you care.
  8. Be courteous – the Golden Rule is a must. Make sure you are focused on them and not on the 13 emails that just popped up on your screen. Distracted listening only leads to misunderstandings.
  9. Be competent
  10. Be professional.