Maybe you sit down in front of the keyboard and words flow effortlessly for you anytime you need them to. Lucky you! If you’re like most of us, there are days it’s hard to get the ideas in your head onto the screen. Each piece of writing has a life of its own. Some jump on the page, others have to be fermented and coaxed into existence.
So how can you make sure quality content is delivered each time?

1. Keep a journal of ideas. Tear out stories that intrigue you. When you are having a hard time coming up with ideas, spend some time looking through your idea stash. I keep a running list in the notes section of my iPhone. When inspiration hits, I jot it down. If you do this, pretty soon you’ll have a long list of writing prompts to get you started.
2. Maybe your ideas hit when you’re out for a walk or run. Use the voice recorder on your phone and record your ideas. This short message could get you past a block in your current project or maybe it’s the next feature for your newsletter. Ideas tend to flow easier when we aren’t focused on the problem. That’s why it’s important to get them down no matter where they show up.
3. Procrastination is a 4-letter word. Ok not really, but you know what I mean. Don’t add unneeded stress to the writing process by putting it off. You know the deadline. Set aside plenty of time to get it done. Life will always throw something in the way – doctors’ appointments, children activities, unexpected meetings and phone calls. If you schedule blocks of time, you can make sure these interruptions don’t keep you from producing. If you feel the procrastination trap pulling you in, think about how good it will feel to check the assignment off your list.
4. Don’t compare your writing to others. Everyone has their own style. Don’t let your fear of not measuring up keep you from writing.
5. Make sure your writing showcases your personality. If you love what you do, make sure it shows through in what you write. Others will pick up on your enthusiasm and enjoy reading what you are producing.
6. Read what others are writing. What tone of voice do they use? How do they set a scene? Why do you like their writing?
7. Notice the power of words around you. When you see an ad that speaks to you, think about why it got your attention. Does a campaign tell a story? Does it cause you to feel certain emptions? Think about your writing and how you can use these elements to make your message stronger.

Writing requires patience and practice. Don’t get frustrated when the words are slow to flow. Try out a few of these ideas and see if you aren’t soon filling page after page.