by CPhillips | Feb 21, 2017 | Branding, Business, Communications, Customer Service, public relations
If you are looking for a little inspiration, look no farther than ACE Hardware owner, Gina Schaefer. Her outlook and drive has convinced many people to take a chance on her and her unconventional ideas surrounding the hardware industry. She bills herself as the owner...
by CPhillips | Jan 26, 2017 | Business, Communications, public relations, social media
There are so many free tools available for communicators that provide them with specific measures of success. But you need to choose the right tool for you. Tools are available if you want to measure what your company cares about – like page content or...
by CPhillips | Jan 19, 2017 | Business, Communications, marketing, public relations, social media
Branding isn’t a new idea or concept. It’s your promise to your customer. It’s what they know they can expect from you, your product or service. It’s what makes you different than your competitor. The basics of branding haven’t changed...
by CPhillips | Nov 23, 2016 | Business, Communication Planning, Communications, public relations, strategic communications, writing
I’m going to let you in on the three secrets of speech writing. They are: Substance, or what you say Style. How you deliver and the words you choose to use. Impact . Did the speaker make a difference in the audience? Does it have a call to action? But before you...
by CPhillips | Nov 21, 2016 | Business, Communications, public relations, strategic communications
Characters make a story. Before your story will resonate with a reader, you’ve got to give it a heartbeat. Is the content something your reader wants or can use? It should tell what you are going to do for a reader. Are you going to show them how to make better...
by CPhillips | Nov 1, 2016 | Business, Communications, marketing, public relations, strategic communications
Thomas Edison said….I haven’t failed. I’ve just found 10,000 ways that wouldn’t work. How fast you bounce back when something goes wrong? How long does it take for you to get back up when failure knocks you flat on your a$$? Maybe you got shot down by your boss. Maybe...
