by CPhillips | Oct 4, 2016 | writing
Before you begin any communications, make sure you have measurable objectives. Do you know your reputation has a tangible value? That what your customers perceive is important?Communicating today isn’t just about getting the words on paper. It’s about giving your...
by CPhillips | Sep 30, 2016 | writing
This is a 2 part series. Part 1 addresses the different personality types. Then in part 2, we’ll look at how to deal with them in the workplace.How difficult people affect you resides solely in your hands. Every person has the power to control their own...
by CPhillips | Sep 30, 2016 | writing
This is a 2 part series. Part 1 addresses the different personality types. Then in part 2, we’ll look at how to deal with them in the workplace.Your survival kit for difficult people is enhanced by your ability to read people. This first skill is avoidance. If...
by CPhillips | Sep 10, 2016 | Branding, Business, marketing, Uncategorized, writing
When you are just starting your business there are some really inexpensive ways to create a public presence for your product or organization. This also works if you are trying to convince upper management to allocate funding for a PR budget.Begin by simply clipping...
by CPhillips | Aug 26, 2016 | writing
Does your business have a message? Do you want people to identify you with specific ideas, products or services?Implementing the “Three C’s” drives those messages home with your customers. You need to be consistent in your message. Completely communicate...
by CPhillips | Aug 18, 2016 | writing
A brand is something that exists in persons head. It is the essence of who your company is. Brands are a perception that must be carried over into all aspects of what you put in front of the customer. You are the gate keeper of your brand. If you do something...
