by CPhillips | Jul 17, 2018 | Blogging, Communication Planning, Communications, digital communications, marketing, strategic communications, website
Making copy easier to read benefits every level of reader. I don’t mean dumbing it down. I mean writing that increases understanding and the number of people who will actually invest time in reading it. Easy to understand text is key. It’s good for your audience...
by CPhillips | Jul 12, 2018 | Blogging, Communication Planning, Communications, digital communications, interviews, social media, speech writing
No matter what stage in your career you are at, writing can be hard. Before you ever start writing, you’re already got thoughts and processes going through your mind. What angle will my story take? How will it look on the page? What illustrations or photos need to...
by CPhillips | Jul 14, 2016 | Blogging
You’ve finished the story. Your job is done. Not so fast. What good is the story if no one ever reads it? How do you get them to read your work? With a great hook! Good headlines get your attention and lead the reader into the story. They need action. Bad headlines...
