What turns a good feature into a great feature?
Feature stories are some of my favorite pieces to write. They allow you the ability to really tell a story, craft characters and really engage your readers. Good feature stories get the job done, but with a little more effort you can turn them into something great.
Good stories tell the who, what, when and where. Great ones add the how and why. Dig a little deeper.
Good features include an interview and a quote. Great ones include multiple interviews and memorable quotes.
Good stories include the vague “many”, “most” and “some.” Great stories include specifics.
Good stories have a beginning, middle and end. Great stories are mindful of their readers and include sidebars, charts, lists.
A good feature will entertain or inform. A great one will do both. It will leave the reader saying “Wow! I didn’t know that.”
An entertaining feature is usually about people and their experiences. A great one will allow us to take the journey with that person and experience the changes and emotions they encountered.
Dig a little deeper into the story. Ask two or three more questions. Find out who was along for the journey and get their point of view as well. With just a little extra work, you can turn your good feature into a great one!
From “shy Di” to the “queen of people’s hearts”, Princess Diana mastered the art of personal branding. In honor of the 25th anniversary of her death, let’s look at how she crafted her brand and championed causes.