by CPhillips | Oct 20, 2016 | writing
All marketing starts with a problem. Do you agree?Whether you are marketing your company’s latest venture or you are looking for your next career move, all marketing starts with a problem. Once you’ve identified what that problem is, you can begin to craft a plan for...
by CPhillips | Oct 18, 2016 | Branding, Business, marketing
Your story is only limited by your creativity. Make sure you carve out time to keep that creativity alive. In order to create new products or tap into new markets, you’ve got to work at creating innovative ideas. One way of doing this is with brainstorming sessions....
by CPhillips | Oct 17, 2016 | Business, Customer Service, marketing, satisfaction
Remember the root word of customer is “custom”. Everyone today wants it “my” way. And they want it when they want it – 24/7/365 at 2 a.m. And they want it how they want it (downloads, shipped, never have to leave the house). In this day of “custom” treatment how...
by CPhillips | Oct 6, 2016 | writing
Do you remember a time you received a gift? Perhaps it was a birthday or Christmas present. But it was one wrapped up so enticingly in pretty paper, with bows and sparkles, you almost hated ripping it open. The package itself was almost as good as the gift.That’s how...
by CPhillips | Oct 4, 2016 | writing
Before you begin any communications, make sure you have measurable objectives. Do you know your reputation has a tangible value? That what your customers perceive is important?Communicating today isn’t just about getting the words on paper. It’s about giving your...
