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PR on a shoestring
When you are just starting your business there are some really inexpensive ways to create a public presence for your product or organization. This also works if you are trying to convince upper management to allocate funding for a PR budget.Begin by simply clipping...
Dealing with dissatisfaction
How many of you have left a restaurant or failed to make a purchase due to poor service?According to Vanessa Funches, professor at Auburn University at Montgomery, 78% of us have bailed on a transaction due to poor service.So how do we make sure our customers aren’t...
Three C's of Messaging
Does your business have a message? Do you want people to identify you with specific ideas, products or services?Implementing the "Three C’s" drives those messages home with your customers. You need to be consistent in your message. Completely communicate your message....
Do you need a brand refresh?
A brand is something that exists in persons head. It is the essence of who your company is. Brands are a perception that must be carried over into all aspects of what you put in front of the customer. You are the gate keeper of your brand. If you do something...
It's Greek to me! Otherwise known as…sorority recruitment time.
I have the privilege of serving as an advisor for my local chapter of Alpha Delat Pi Sorority. And right now, we're gearing up for recruitment. (Or for you older readers - RUSH.)You might wonder that this has to do with telling your story. But recruitment is all about...
Writing another persons story – secrets of speech writing
3 speech writing tips
Developing your creativity
Creativity isn’t just something you are born with. You can develop creative confidence by creating a set of habits based on what you know about yourself.
Hook 'em with a headline
How do you get them to read your work? With a great hook! Good headlines get your attention and lead the reading into the story.
Making your story matter to people who aren't like you
There is more diversity today than ever before. And I’m not just talking about race. Diversity includes everything from religion, political views, age, values, and lifestyle.So with so many differences how do you make your story matter?
Real stories aren't written; they are told like you'd tell your best friend
One of the best things you can do, is write as you speak. But, only when you speak well.
Polish your prose
I’ve come up with my top 10 list for saying what I need to say the best way!