by CPhillips | Dec 8, 2016 | Communication Planning, Communications, strategic communications
C- Cliché R- Run on sentences A- Apathy P- Passive tone of voice Let’s start with cliché. What is it? By definition a cliché is: 1) a phrase or opinion that is overused and betrays a lack of original thought and 2) a trite, stereotyped expression. None of which sounds...
by CPhillips | Nov 27, 2016 | Business, Communication Planning, leadership, motivation, writing
In today’s business world, it’s often called brainstorming or focus groups; but I like the assembly line concept. It keeps thoughts moving forward and allows others to contribute to the success. Ideas only become reality when they are fleshed out. This can...
by CPhillips | Nov 23, 2016 | Business, Communication Planning, Communications, public relations, strategic communications, writing
I’m going to let you in on the three secrets of speech writing. They are: Substance, or what you say Style. How you deliver and the words you choose to use. Impact . Did the speaker make a difference in the audience? Does it have a call to action? But before you...
