by CPhillips | Feb 21, 2017 | Branding, Business, Communications, Customer Service, public relations
If you are looking for a little inspiration, look no farther than ACE Hardware owner, Gina Schaefer. Her outlook and drive has convinced many people to take a chance on her and her unconventional ideas surrounding the hardware industry. She bills herself as the owner...
by CPhillips | Feb 15, 2017 | Business, Communications, Corporate Culture, leadership
The average worker is distracted every 3-11 minutes. It takes 23 minutes to refocus after a distraction. This costs workers almost 6 hours of productivity a day and an estimated $1 trillion to the economy every year. Americans check their phones over 150 time per day....
by CPhillips | Feb 9, 2017 | Business, Communications, Crisis Communications
Don’t wait for a crisis to happen. Be prepared. You never know when a crisis will happen, but you can bet it will at some point in your career. There are two main types of crisis – operational and communication. Operational crisis include things that...
by CPhillips | Feb 7, 2017 | Communications, marketing, social media
The explosion of digital media has opened the door to more and more communications. It has leveled the playing field. Even small budgets can afford digital promotions. Using a digital platform to create actionable messages and engagement requires no less thought than...
by CPhillips | Feb 2, 2017 | Communications
Writers are artist just like painters. We create a picture with our words much like the painter does with a stroke of the brush. When you choose to create ask yourself a couple of questions. Do you care about what you are writing? If you don’t, why would a...
by CPhillips | Jan 26, 2017 | Business, Communications, public relations, social media
There are so many free tools available for communicators that provide them with specific measures of success. But you need to choose the right tool for you. Tools are available if you want to measure what your company cares about – like page content or...
