by CPhillips | Oct 9, 2018 | Blogging, Business, Communication Planning, Communications, digital communications, personal growth, social media
Maybe because there are so many hot topics in the news today, or maybe I’m just noticing it more, but social media has become the go to place to express personal opinion. I normally don’t have a problem with that. I’m all for the free exchange of ideas. But I do have...
by CPhillips | Sep 25, 2018 | Blogging, Communication Planning, Communications, digital communications
There are two kinds of editing. Copy editing fixes what is grammatically wrong. Style editing is about the form and how things connect. Here are seven tips to make you a stronger editor. 1. Use direct language. Be simple, not showy. AP Style changes. Oxford comma...
by CPhillips | Sep 20, 2018 | Blogging, Communication Audit, Communication Planning, Communications, digital communications
Don’t start writing until you’ve put in your mental prep time. It will save you time and energy in the long run. Mike Long (mikelongonline.com or @mikewrites), an award winning speechwriter, screenwriter and instructor at Georgetown University said all...
by CPhillips | Sep 18, 2018 | Blogging, Communication Planning, Communications, digital communications
We all have those days when an assignment shows up at the last moment, or the boss calls and needs a speech ASAP. Instead of stressing, you can incorporate a few simple tricks that will have you cranking out copy in no time. First things first. Just get it on paper...
by CPhillips | Aug 7, 2018 | Advertising, Blogging, Branding, Communication Planning, Communications, digital communications, public relations, social media, speech writing, website
I read the latest newsletter from Ann Wylie this morning. (If you aren’t familiar with her, you need to be – check out her site.) In our daily life, messages and information bombard us constantly. As communicators, our goal is to get our message heard,...
by CPhillips | Jul 17, 2018 | Blogging, Communication Planning, Communications, digital communications, marketing, strategic communications, website
Making copy easier to read benefits every level of reader. I don’t mean dumbing it down. I mean writing that increases understanding and the number of people who will actually invest time in reading it. Easy to understand text is key. It’s good for your audience...
