Dealing with dissatisfaction

by CPhillips | Sep 7, 2016 | Business, Customer Service, marketing, satisfaction

How many of you have left a restaurant or failed to make a purchase due to poor service?According to Vanessa Funches, professor at Auburn University at Montgomery, 78% of us have bailed on a transaction due to poor service.So how do we make sure our customers aren’t...

It's Greek to me! Otherwise known as…sorority recruitment time.

by CPhillips | Aug 7, 2016 | marketing, School, Sorority, writing

I have the privilege of serving as an advisor for my local chapter of Alpha Delat Pi Sorority. And right now, we’re gearing up for recruitment. (Or for you older readers – RUSH.)You might wonder that this has to do with telling your story. But recruitment...

Writing another persons story – secrets of speech writing

by CPhillips | Jul 27, 2016 | Blogging, Communications, event planning, marketing, public speaking

I’ve been writing speeches for other people to give for 20 years. Now, I’m going to let you in on three secrets of speech writing. They are: Substance or what you say Style. How you deliver and the words you choose to use. Impact . Did the speaker make a...

Making your story matter to people who aren't like you

by CPhillips | Jul 13, 2016 | Communications, Community Building, leadership, marketing

There is more diversity today than ever before. And I’m not just talking about race. Diversity includes everything from religion, political views, age, values, and lifestyle. It could mean are you a gun owner or not? It could mean do you like cats or dogs? It can even...