by CPhillips | Dec 8, 2016 | Communication Planning, Communications, strategic communications
C- Cliché R- Run on sentences A- Apathy P- Passive tone of voice Let’s start with cliché. What is it? By definition a cliché is: 1) a phrase or opinion that is overused and betrays a lack of original thought and 2) a trite, stereotyped expression. None of which sounds...
by CPhillips | Nov 23, 2016 | Business, Communication Planning, Communications, public relations, strategic communications, writing
I’m going to let you in on the three secrets of speech writing. They are: Substance, or what you say Style. How you deliver and the words you choose to use. Impact . Did the speaker make a difference in the audience? Does it have a call to action? But before you...
by CPhillips | Nov 21, 2016 | Business, Communications, public relations, strategic communications
Characters make a story. Before your story will resonate with a reader, you’ve got to give it a heartbeat. Is the content something your reader wants or can use? It should tell what you are going to do for a reader. Are you going to show them how to make better...
by CPhillips | Nov 1, 2016 | Business, Communications, marketing, public relations, strategic communications
Thomas Edison said….I haven’t failed. I’ve just found 10,000 ways that wouldn’t work. How fast you bounce back when something goes wrong? How long does it take for you to get back up when failure knocks you flat on your a$$? Maybe you got shot down by your boss. Maybe...
by CPhillips | Oct 27, 2016 | Communication Audit, Communications, public relations, strategic communications
This is a 2 part series. In Part 1 (Are you a Seat of the Pants Communicator?), I address how a communications audit can help you get a grasp on what you are spending your time on. In Part 2 (Developing a full blown communication strategy and plan), I’ll show...
