Is an E-newsletter for you?

by CPhillips | May 25, 2017 | Blogging, Branding, Communication Planning, Communications, digital communications, marketing, public relations, social media, strategic communications, website

A lot of people look at an electronic newsletter as the PDF version of their standard print newsletter. I think it needs to be more than that. Digital time is valuable time. If you are going to ask your readers to invest the time to read what you are saying, don’t...

Still think there's no ROI on social media?

by CPhillips | May 5, 2017 | Blogging, Communication Planning, Communications, Customer Service, marketing, social media, strategic communications, website, writing

There are still people who think there is no return on investment (ROI) where social media is concerned. They are still convinced it’s just something the younger generation is using. It’s something you can let an intern focus on. Well I’m here to tell you, they are...

What's your mission?

by CPhillips | Apr 18, 2017 | Blogging, Branding, Business, Communication Planning, Communications, Corporate Culture, leadership, strategic communications

I’m talking about mission statements today. I personally believe you can find value in writing a mission statement not only for your business but for yourself as well. So feel free to adapt the information here and put it to use in both areas of your life. What is a...

Spring clean your writing

by CPhillips | Apr 4, 2017 | Blogging, Communications, marketing, public speaking, speech writing, strategic communications

It’s not only our closets in need of cleaning out now that Spring has arrived. It’s also a great time to look at your writing. Spring is about getting rid of the excess and making room for more impact and meaning. Here are some tips to get you started:...

Let's Get Social

by CPhillips | Mar 9, 2017 | Communication Planning, Communications, public relations, social media, strategic communications

Utilizing social media isn’t an option these days. But taking a haphazard approach to it won’t get you the results you are aiming for. Here’s 6 tips to help you get the most out of your social content. Plan your calendar quarterly. Each quarter, think about what’s...

Using Events to Spread Your Message

by CPhillips | Dec 13, 2016 | Branding, Communication Planning, event planning, marketing, strategic communications

When you put the right effort into planning an event, it can be a great way to showcase your message and image to clients or potential clients. Once the decision is made to host an event, you need to start your plan by asking a few simple questions. What is the...