by CPhillips | Oct 2, 2018 | Advertising, Branding, Communication Planning, layout and design, marketing, strategic communications, writing
As writers, we sometimes forget about the other side of the equation. Layout and design is another important consideration when we want to make sure our message is seen and understood. First, let’s look at the difference between art and design. Art is...
by CPhillips | Sep 27, 2018 | Blogging, Communication Planning, strategic communications
I recently learned from a master. Mike Long (mikelongonline.com or @mikewrites), an award winning speechwriter, screenwriter and instructor at Georgetown University shared tips on creating speeches, op-Ed’s, and essays that actually persuade. Long said it’s...
