Making copy easier to read benefits every level of reader. I don't mean dumbing it down. I mean writing that increases understanding and the number of people who will actually invest time in reading it.
Editorial calendars can give you a clear picture of what’s ahead, keep you on message, and help organize other players on your team.
Your brand reflects your personality and the services that you offer to your clients. It’s the first impression someone has of you. The right brand will draw clients to you. Crafting an irresistible brand takes time and thought.
From your first days at your big girl job, through every level of promotion, and even when you decide to branch out on your own with some freelancing, the first piece of advice most of us get is “make sure you network.”
What makes a group different than a page? Both have an essence of engagement built into them, but a group really is about community.
Do you think of yourself as a brand? You should. In today’s digital world, whether you like it or not, everything you post creates an image of you in someone’s mind. You may be the type that throws up your middle finger and says “I…