by CPhillips | Jul 17, 2018 | Blogging, Communication Planning, Communications, digital communications, marketing, strategic communications, website
Making copy easier to read benefits every level of reader. I don’t mean dumbing it down. I mean writing that increases understanding and the number of people who will actually invest time in reading it. Easy to understand text is key. It’s good for your audience...
by CPhillips | Jul 12, 2018 | Blogging, Communication Planning, Communications, digital communications, interviews, social media, speech writing
No matter what stage in your career you are at, writing can be hard. Before you ever start writing, you’re already got thoughts and processes going through your mind. What angle will my story take? How will it look on the page? What illustrations or photos need to...
by CPhillips | May 22, 2018 | Blogging, Branding, Communication Planning, Communications, digital communications, Media, public relations, social media, strategic communications
Before you can start creating shareable content, you need to understand what it is and the psychology behind it. Shared content can be many things – useful and helpful information, entertainment and inspirational material. It will always answer one of the...
by CPhillips | Apr 26, 2018 | Communication Planning, Communications, speech writing
As a writer, it’s your job to take control and stay in control of your story so that it is interesting to your readers. You need to develop a strong narrative voice. There are two primary voices – first person and third person. In first person, the narrator is...
by CPhillips | Apr 24, 2018 | Communications
If you took a journalism class, you’ve been taught the pyramid concept of putting a story together. However, there are lots of things to consider as you being to write your story. You always start with a lead. There are many ways to intrigue your reader and create...
