by CPhillips | Oct 2, 2018 | Advertising, Branding, Communication Planning, layout and design, marketing, strategic communications, writing
As writers, we sometimes forget about the other side of the equation. Layout and design is another important consideration when we want to make sure our message is seen and understood. First, let’s look at the difference between art and design. Art is...
by CPhillips | Sep 27, 2018 | Blogging, Communication Planning, strategic communications
I recently learned from a master. Mike Long (mikelongonline.com or @mikewrites), an award winning speechwriter, screenwriter and instructor at Georgetown University shared tips on creating speeches, op-Ed’s, and essays that actually persuade. Long said it’s...
by CPhillips | Sep 25, 2018 | Blogging, Communication Planning, Communications, digital communications
There are two kinds of editing. Copy editing fixes what is grammatically wrong. Style editing is about the form and how things connect. Here are seven tips to make you a stronger editor. 1. Use direct language. Be simple, not showy. AP Style changes. Oxford comma...
by CPhillips | Sep 20, 2018 | Blogging, Communication Audit, Communication Planning, Communications, digital communications
Don’t start writing until you’ve put in your mental prep time. It will save you time and energy in the long run. Mike Long (mikelongonline.com or @mikewrites), an award winning speechwriter, screenwriter and instructor at Georgetown University said all...
by CPhillips | Sep 18, 2018 | Blogging, Communication Planning, Communications, digital communications
We all have those days when an assignment shows up at the last moment, or the boss calls and needs a speech ASAP. Instead of stressing, you can incorporate a few simple tricks that will have you cranking out copy in no time. First things first. Just get it on paper...
