by CPhillips | Dec 24, 2016 | writing
It’s Christmas Eve!!! All the presents are wrapped. The decorations are twinkling. It’s a wonderful time of year. This Christmas consider adding to your story. Start a tradition that adds meaning and joy to your life. My extended family gathers...
by CPhillips | Nov 27, 2016 | Business, Communication Planning, leadership, motivation, writing
In today’s business world, it’s often called brainstorming or focus groups; but I like the assembly line concept. It keeps thoughts moving forward and allows others to contribute to the success. Ideas only become reality when they are fleshed out. This can...
by CPhillips | Nov 23, 2016 | Business, Communication Planning, Communications, public relations, strategic communications, writing
I’m going to let you in on the three secrets of speech writing. They are: Substance, or what you say Style. How you deliver and the words you choose to use. Impact . Did the speaker make a difference in the audience? Does it have a call to action? But before you...
by CPhillips | Oct 25, 2016 | Branding, Business, marketing, satisfaction, writing
This is a 2 part series. In Part 1 (Are you a Seat of the Pants Communicator?), I address how a communications audit can help you get a grasp on what you are spending your time on. In Part 2 (Developing a full blown communication strategy and plan), I’ll show...
by CPhillips | Oct 20, 2016 | writing
All marketing starts with a problem. Do you agree?Whether you are marketing your company’s latest venture or you are looking for your next career move, all marketing starts with a problem. Once you’ve identified what that problem is, you can begin to craft a plan for...
by CPhillips | Oct 6, 2016 | writing
Do you remember a time you received a gift? Perhaps it was a birthday or Christmas present. But it was one wrapped up so enticingly in pretty paper, with bows and sparkles, you almost hated ripping it open. The package itself was almost as good as the gift.That’s how...
