by CPhillips | Oct 2, 2018 | Advertising, Branding, Communication Planning, layout and design, marketing, strategic communications, writing
As writers, we sometimes forget about the other side of the equation. Layout and design is another important consideration when we want to make sure our message is seen and understood. First, let’s look at the difference between art and design. Art is...
by CPhillips | Jan 2, 2018 | Uncategorized
As the year comes to an end, everyone moves into planning mode. Budgets are developed, and programs are established. As a communicator, there’s another tool that can be a lifesaver as you move from one year to the next. Editorial calendars can make sure nothing gets...
by CPhillips | Jul 13, 2016 | Communications, Community Building, leadership, marketing
There is more diversity today than ever before. And I’m not just talking about race. Diversity includes everything from religion, political views, age, values, and lifestyle. It could mean are you a gun owner or not? It could mean do you like cats or dogs? It can even...
