by CPhillips | Jan 19, 2017 | Business, Communications, marketing, public relations, social media
Branding isn’t a new idea or concept. It’s your promise to your customer. It’s what they know they can expect from you, your product or service. It’s what makes you different than your competitor. The basics of branding haven’t changed...
by CPhillips | Nov 21, 2016 | Business, Communications, public relations, strategic communications
Characters make a story. Before your story will resonate with a reader, you’ve got to give it a heartbeat. Is the content something your reader wants or can use? It should tell what you are going to do for a reader. Are you going to show them how to make better...
by CPhillips | Oct 17, 2016 | Business, Customer Service, marketing, satisfaction
Remember the root word of customer is “custom”. Everyone today wants it “my” way. And they want it when they want it – 24/7/365 at 2 a.m. And they want it how they want it (downloads, shipped, never have to leave the house). In this day of “custom” treatment how...
by CPhillips | Jul 27, 2016 | Blogging, Communications, event planning, marketing, public speaking
I’ve been writing speeches for other people to give for 20 years. Now, I’m going to let you in on three secrets of speech writing. They are: Substance or what you say Style. How you deliver and the words you choose to use. Impact . Did the speaker make a...
