by CPhillips | Jul 3, 2017 | Blogging, Communications, Corporate Culture, digital communications, Employee engagement, public relations, public speaking, social media, strategic communications
Do you think of yourself as a brand? You should. In today’s digital world, whether you like it or not, everything you post creates an image of you in someone’s mind. You may be the type that throws up your middle finger and says “I don’t care what anyone else thinks.”...
by CPhillips | Jun 15, 2017 | Blogging, Communications, digital communications, layout and design, marketing, writing
I’m not a designer, but I’ve learned a few tricks over the years. The first thing you need to understand is there is a relationship between the content and the design. You need to learn to see patterns and needs in the content. Your reader, or audience, will respond...
by CPhillips | May 5, 2017 | Blogging, Communication Planning, Communications, Customer Service, marketing, social media, strategic communications, website, writing
There are still people who think there is no return on investment (ROI) where social media is concerned. They are still convinced it’s just something the younger generation is using. It’s something you can let an intern focus on. Well I’m here to tell you, they are...
by CPhillips | Apr 6, 2017 | Blogging, Business, Communication Planning, Communications, public relations, public speaking, social media, website
We use bios for so many things: introductions, blogs, websites and even when meeting people at conferences or networking events. Part of being a great story teller, is being able to tell the story of you in a way that sticks with whoever hears it. In order to do that,...
by CPhillips | Feb 7, 2017 | Communications, marketing, social media
The explosion of digital media has opened the door to more and more communications. It has leveled the playing field. Even small budgets can afford digital promotions. Using a digital platform to create actionable messages and engagement requires no less thought than...