by CPhillips | Oct 2, 2018 | Advertising, Branding, Communication Planning, layout and design, marketing, strategic communications, writing
As writers, we sometimes forget about the other side of the equation. Layout and design is another important consideration when we want to make sure our message is seen and understood. First, let’s look at the difference between art and design. Art is...
by CPhillips | Jun 15, 2017 | Blogging, Communications, digital communications, layout and design, marketing, writing
I’m not a designer, but I’ve learned a few tricks over the years. The first thing you need to understand is there is a relationship between the content and the design. You need to learn to see patterns and needs in the content. Your reader, or audience, will respond...
by CPhillips | Mar 14, 2017 | Branding, Communications, photography, satisfaction, social media, writing
Blogs, websites and social posts all have one attention getting feature in common. Photos and images are what draw in readers and hopefully entice them to read the rest of your article or post. The great news is most of us have a great tool within our grasp all day...
by CPhillips | Mar 9, 2017 | Communication Planning, Communications, public relations, social media, strategic communications
Utilizing social media isn’t an option these days. But taking a haphazard approach to it won’t get you the results you are aiming for. Here’s 6 tips to help you get the most out of your social content. Plan your calendar quarterly. Each quarter, think about what’s...
by CPhillips | Feb 7, 2017 | Communications, marketing, social media
The explosion of digital media has opened the door to more and more communications. It has leveled the playing field. Even small budgets can afford digital promotions. Using a digital platform to create actionable messages and engagement requires no less thought than...
