It's important to choose the right words to communicate your message. However, utilizing design as a tool can increase that understanding and make it more effective. ...
I’m not a designer, but I’ve learned a few tricks over the years. The first thing you need to understand is there is a relationship between the content and the design. You need to learn to see patterns and needs in the content. Your reader,...
Blogs, websites and social posts all have one attention getting feature in common. Photos and images are what draw in readers and hopefully entice them to read the rest of your article or post. The great news is most of us have a great tool within...
Utilizing social media isn’t an option these days. But taking a haphazard approach to it won’t get you the results you are aiming for. Here’s 6 tips to help you get the most out of your social content. Plan your calendar quarterly. Each quarter, think about...
The explosion of digital media has opened the door to more and more communications. It has leveled the playing field. Even small budgets can afford digital promotions. Using a digital platform to create actionable messages and engagement requires no less thought than traditional means. You need...