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Create Copy That Persuades

by CPhillips | Sep 27, 2018 | Blogging, Communication Planning, strategic communications

I recently learned from a master. Mike Long (mikelongonline.com or @mikewrites), an award winning speechwriter, screenwriter and instructor at Georgetown University shared tips on creating speeches, op-Ed’s, and essays that actually persuade. Long said it’s...

Better Editing Makes Better Stories

by CPhillips | Sep 25, 2018 | Blogging, Communication Planning, Communications, digital communications

There are two kinds of editing. Copy editing fixes what is grammatically wrong. Style editing is about the form and how things connect. Here are seven tips to make you a stronger editor. 1. Use direct language. Be simple, not showy. AP Style changes. Oxford comma...

Mental Prep Makes Writing Easier

by CPhillips | Sep 20, 2018 | Blogging, Communication Audit, Communication Planning, Communications, digital communications

Don’t start writing until you’ve put in your mental prep time. It will save you time and energy in the long run. Mike Long (mikelongonline.com or @mikewrites), an award winning speechwriter, screenwriter and instructor at Georgetown University said all...

Write Better Faster

by CPhillips | Sep 18, 2018 | Blogging, Communication Planning, Communications, digital communications

We all have those days when an assignment shows up at the last moment, or the boss calls and needs a speech ASAP. Instead of stressing, you can incorporate a few simple tricks that will have you cranking out copy in no time. First things first. Just get it on paper...

Your voice matters. Protect it!

by CPhillips | Aug 17, 2017 | Communications, event planning, interviews, public speaking

You can find a lot of information about putting together a memorable speech or killer presentation, but there’s one part of the process you might not have thought about – your voice. No, not the tone of your presentation, but your actual voice.  It’s the most...
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