by CPhillips | Apr 4, 2017 | Blogging, Communications, marketing, public speaking, speech writing, strategic communications
It’s not only our closets in need of cleaning out now that Spring has arrived. It’s also a great time to look at your writing. Spring is about getting rid of the excess and making room for more impact and meaning. Here are some tips to get you started:...
by CPhillips | Apr 1, 2017 | Blogging, Branding, Communications, public relations, social media
Life is better in matching underwear….and so is your writing I know you’ve got to be thinking, “What the heck does underwear have to do with writing?” Well, just like we each have a favorite pair of unmentionables; each person has a type of writing they respond to or...
by CPhillips | Nov 21, 2016 | Business, Communications, public relations, strategic communications
Characters make a story. Before your story will resonate with a reader, you’ve got to give it a heartbeat. Is the content something your reader wants or can use? It should tell what you are going to do for a reader. Are you going to show them how to make better...
by CPhillips | Jul 13, 2016 | Communications, Community Building, leadership, marketing
There is more diversity today than ever before. And I’m not just talking about race. Diversity includes everything from religion, political views, age, values, and lifestyle. It could mean are you a gun owner or not? It could mean do you like cats or dogs? It can even...
by CPhillips | Jul 12, 2016 | Blogging, Communications
You’ve got to be a storyteller, not a writer.Before anyone will share your story, you’ve got to get them to “hear” your story.One of the best things you can do, is write as you speak. But, only when you speak well. When you talk with a friend,...