by CPhillips | Aug 10, 2017 | Advertising, Blogging, Business, Communications, digital communications, marketing, public relations, speech writing
Maybe you sit down in front of the keyboard and words flow effortlessly for you anytime you need them to. Lucky you! If you’re like most of us, there are days it’s hard to get the ideas in your head onto the screen. Each piece of writing has a life of its own. Some...
by CPhillips | Jun 1, 2017 | Blogging, Communication Planning, Communications, digital communications, interviews, social media, speech writing, strategic communications, website
What turns a good feature into a great feature? Feature stories are some of my favorite pieces to write. They allow you the ability to really tell a story, craft characters and really engage your readers. Good feature stories get the job done, but with a little more...
by CPhillips | May 23, 2017 | Blogging, Communication Planning, Communications, digital communications, interviews, social media, speech writing
What is your job as a communicator? I’d say it’s to make the important information interesting enough to capture a reader’s attention. People respond to your stories on three basic levels: 1) intellectually, 2) emotionally or 3) visually. That’s where creativity comes...
by CPhillips | Apr 20, 2017 | Blogging, Communications
When you first start writing a story, either fiction or non, you’re excited about it. You’ve got all these thoughts and are ready to get it on paper. You’ve got a great idea of where you’re going to end up. But then something happens. You get to the middle of the...
by CPhillips | Apr 6, 2017 | Blogging, Business, Communication Planning, Communications, public relations, public speaking, social media, website
We use bios for so many things: introductions, blogs, websites and even when meeting people at conferences or networking events. Part of being a great story teller, is being able to tell the story of you in a way that sticks with whoever hears it. In order to do that,...