by CPhillips | Jul 17, 2018 | Blogging, Communication Planning, Communications, digital communications, marketing, strategic communications, website
Making copy easier to read benefits every level of reader. I don’t mean dumbing it down. I mean writing that increases understanding and the number of people who will actually invest time in reading it. Easy to understand text is key. It’s good for your audience...
by CPhillips | Jul 12, 2018 | Blogging, Communication Planning, Communications, digital communications, interviews, social media, speech writing
No matter what stage in your career you are at, writing can be hard. Before you ever start writing, you’re already got thoughts and processes going through your mind. What angle will my story take? How will it look on the page? What illustrations or photos need to...
by CPhillips | Apr 26, 2018 | Communication Planning, Communications, speech writing
As a writer, it’s your job to take control and stay in control of your story so that it is interesting to your readers. You need to develop a strong narrative voice. There are two primary voices – first person and third person. In first person, the narrator is...
by CPhillips | Apr 17, 2018 | Business, Communications, Employee engagement
Since humans took their place on Earth, we have been telling stories. From the painting on cave walls, to parables in the Bible, to those told around the dinner table at family gatherings – we pass along our history in an entertaining fashion. Stories require our...
by CPhillips | Jan 1, 2018 | Blogging, Branding, College Life, Corporate Culture, empowering women, leadership, personal growth
It’s New Year’s Day 2018. The party hats have been put away. The black eyed peas and greens are on the stove. It’s a time of reflection and renewal and celebration. Celebrating what we’ve achieved to this point and acknowledging all the people...
