by CPhillips | Dec 15, 2016 | Communications, photography
A photo can generate a lot of interest in your story. In fact, it can draw people in that would never otherwise stop and read what you wrote. It can also add dimension to your story and be used to add emphasis. Photos are worth a 1000 words when they are done right....
by CPhillips | Dec 8, 2016 | Communication Planning, Communications, strategic communications
C- Cliché R- Run on sentences A- Apathy P- Passive tone of voice Let’s start with cliché. What is it? By definition a cliché is: 1) a phrase or opinion that is overused and betrays a lack of original thought and 2) a trite, stereotyped expression. None of which sounds...
by CPhillips | Nov 21, 2016 | Business, Communications, public relations, strategic communications
Characters make a story. Before your story will resonate with a reader, you’ve got to give it a heartbeat. Is the content something your reader wants or can use? It should tell what you are going to do for a reader. Are you going to show them how to make better...
by CPhillips | Oct 18, 2016 | Branding, Business, marketing
Your story is only limited by your creativity. Make sure you carve out time to keep that creativity alive. In order to create new products or tap into new markets, you’ve got to work at creating innovative ideas. One way of doing this is with brainstorming sessions....
by CPhillips | Jul 27, 2016 | Blogging, Communications, event planning, marketing, public speaking
I’ve been writing speeches for other people to give for 20 years. Now, I’m going to let you in on three secrets of speech writing. They are: Substance or what you say Style. How you deliver and the words you choose to use. Impact . Did the speaker make a...