by CPhillips | Jul 14, 2016 | Blogging
You’ve finished the story. Your job is done. Not so fast. What good is the story if no one ever reads it? How do you get them to read your work? With a great hook! Good headlines get your attention and lead the reader into the story. They need action. Bad headlines...
by CPhillips | Jul 13, 2016 | Communications, Community Building, leadership, marketing
There is more diversity today than ever before. And I’m not just talking about race. Diversity includes everything from religion, political views, age, values, and lifestyle. It could mean are you a gun owner or not? It could mean do you like cats or dogs? It can even...
by CPhillips | Jul 12, 2016 | Blogging, Communications
You’ve got to be a storyteller, not a writer.Before anyone will share your story, you’ve got to get them to “hear” your story.One of the best things you can do, is write as you speak. But, only when you speak well. When you talk with a friend,...
by CPhillips | Jul 11, 2016 | Blogging, Communications, digital communications, journalism, storytelling
I love the written word. Ever since I was in elementary school, I’ve been putting words on paper. And if you are like me, you fall in love with each of them as they take form on the page in front of you. Maybe that works if I am producing the next epic novel; but not...