by CPhillips | May 25, 2017 | Blogging, Branding, Communication Planning, Communications, digital communications, marketing, public relations, social media, strategic communications, website
A lot of people look at an electronic newsletter as the PDF version of their standard print newsletter. I think it needs to be more than that. Digital time is valuable time. If you are going to ask your readers to invest the time to read what you are saying, don’t...
by CPhillips | Apr 18, 2017 | Blogging, Branding, Business, Communication Planning, Communications, Corporate Culture, leadership, strategic communications
I’m talking about mission statements today. I personally believe you can find value in writing a mission statement not only for your business but for yourself as well. So feel free to adapt the information here and put it to use in both areas of your life. What is a...
by CPhillips | Apr 1, 2017 | Blogging, Branding, Communications, public relations, social media
Life is better in matching underwear….and so is your writing I know you’ve got to be thinking, “What the heck does underwear have to do with writing?” Well, just like we each have a favorite pair of unmentionables; each person has a type of writing they respond to or...
by CPhillips | Mar 14, 2017 | Branding, Communications, photography, satisfaction, social media, writing
Blogs, websites and social posts all have one attention getting feature in common. Photos and images are what draw in readers and hopefully entice them to read the rest of your article or post. The great news is most of us have a great tool within our grasp all day...
by CPhillips | Feb 21, 2017 | Branding, Business, Communications, Customer Service, public relations
If you are looking for a little inspiration, look no farther than ACE Hardware owner, Gina Schaefer. Her outlook and drive has convinced many people to take a chance on her and her unconventional ideas surrounding the hardware industry. She bills herself as the owner...
by CPhillips | Dec 13, 2016 | Branding, Communication Planning, event planning, marketing, strategic communications
When you put the right effort into planning an event, it can be a great way to showcase your message and image to clients or potential clients. Once the decision is made to host an event, you need to start your plan by asking a few simple questions. What is the...
