by CPhillips | Sep 28, 2017 | Blogging, Business, Communications, digital communications, marketing, public relations, social media
Your brand reflects your personality and the services that you offer to your clients. It’s the first impression someone has of you. The right brand will draw clients to you. Crafting an irresistible brand takes time and thought. Think about your unique style and...
by CPhillips | Sep 21, 2017 | Business, Communications, Corporate Culture, empowering women, marketing, personal growth, public relations
From your first days at your big girl job, through every level of promotion, and even when you decide to branch out on your own with some freelancing, the first piece of advice most of us get is “make sure you network.” You’re encouraged to join the right groups and...
by CPhillips | Sep 14, 2017 | Blogging, Branding, Communication Planning, Communications, digital communications, marketing, public relations, social media, strategic communications, writing
What makes a group different than a page? Both have an essence of engagement built into them, but a group really is about community. Setting up a group is easy. Facebook has a super simple format you follow. Make sure the description tells what the group is for, what...
by CPhillips | Aug 10, 2017 | Advertising, Blogging, Business, Communications, digital communications, marketing, public relations, speech writing
Maybe you sit down in front of the keyboard and words flow effortlessly for you anytime you need them to. Lucky you! If you’re like most of us, there are days it’s hard to get the ideas in your head onto the screen. Each piece of writing has a life of its own. Some...
by CPhillips | Jun 15, 2017 | Blogging, Communications, digital communications, layout and design, marketing, writing
I’m not a designer, but I’ve learned a few tricks over the years. The first thing you need to understand is there is a relationship between the content and the design. You need to learn to see patterns and needs in the content. Your reader, or audience, will respond...
by CPhillips | Jun 13, 2017 | Blogging, Branding, Business, Communications, Customer Service, digital communications, marketing, public relations, social media, strategic communications
Whether it’s your blog, direct mail, email or a brochure, you’ve got to make sure the benefits of your company or product are front and center. Don’t bury the information that customers need to make decisions. Few people read every word. Make sure your headlines, sub...
