by CPhillips | May 25, 2017 | Blogging, Branding, Communication Planning, Communications, digital communications, marketing, public relations, social media, strategic communications, website
A lot of people look at an electronic newsletter as the PDF version of their standard print newsletter. I think it needs to be more than that. Digital time is valuable time. If you are going to ask your readers to invest the time to read what you are saying, don’t...
by CPhillips | May 5, 2017 | Blogging, Communication Planning, Communications, Customer Service, marketing, social media, strategic communications, website, writing
There are still people who think there is no return on investment (ROI) where social media is concerned. They are still convinced it’s just something the younger generation is using. It’s something you can let an intern focus on. Well I’m here to tell you, they are...
by CPhillips | Apr 4, 2017 | Blogging, Communications, marketing, public speaking, speech writing, strategic communications
It’s not only our closets in need of cleaning out now that Spring has arrived. It’s also a great time to look at your writing. Spring is about getting rid of the excess and making room for more impact and meaning. Here are some tips to get you started:...
by CPhillips | Feb 7, 2017 | Communications, marketing, social media
The explosion of digital media has opened the door to more and more communications. It has leveled the playing field. Even small budgets can afford digital promotions. Using a digital platform to create actionable messages and engagement requires no less thought than...
by CPhillips | Jan 19, 2017 | Business, Communications, marketing, public relations, social media
Branding isn’t a new idea or concept. It’s your promise to your customer. It’s what they know they can expect from you, your product or service. It’s what makes you different than your competitor. The basics of branding haven’t changed...
by CPhillips | Dec 13, 2016 | Branding, Communication Planning, event planning, marketing, strategic communications
When you put the right effort into planning an event, it can be a great way to showcase your message and image to clients or potential clients. Once the decision is made to host an event, you need to start your plan by asking a few simple questions. What is the...
