Using Facebook Groups to grow your reach

What makes a group different than a page? Both have an essence of engagement built into them, but a group really is about community. Setting up a group is easy. Facebook has a super simple format you follow. Make sure the description tells what the group is for, what...

How to get their attention and keep it

Whether it’s your blog, direct mail, email or a brochure, you’ve got to make sure the benefits of your company or product are front and center. Don’t bury the information that customers need to make decisions. Few people read every word. Make sure your headlines, sub...