by CPhillips | Aug 7, 2018 | Advertising, Blogging, Branding, Communication Planning, Communications, digital communications, public relations, social media, speech writing, website
I read the latest newsletter from Ann Wylie this morning. (If you aren’t familiar with her, you need to be – check out her site.) In our daily life, messages and information bombard us constantly. As communicators, our goal is to get our message heard,...
by CPhillips | May 22, 2018 | Blogging, Branding, Communication Planning, Communications, digital communications, Media, public relations, social media, strategic communications
Before you can start creating shareable content, you need to understand what it is and the psychology behind it. Shared content can be many things – useful and helpful information, entertainment and inspirational material. It will always answer one of the...
by CPhillips | May 8, 2018 | Communication Planning, Communications, digital communications, Media, public relations, strategic communications, writing
The last few months, I’ve had the privilege to learn about civic health and social connectedness as part of our leadership group. Civic health encompasses social connectedness, community involvement, political action and the level of confidence people feel in...
by CPhillips | Sep 28, 2017 | Blogging, Business, Communications, digital communications, marketing, public relations, social media
Your brand reflects your personality and the services that you offer to your clients. It’s the first impression someone has of you. The right brand will draw clients to you. Crafting an irresistible brand takes time and thought. Think about your unique style and...
by CPhillips | Sep 21, 2017 | Business, Communications, Corporate Culture, empowering women, marketing, personal growth, public relations
From your first days at your big girl job, through every level of promotion, and even when you decide to branch out on your own with some freelancing, the first piece of advice most of us get is “make sure you network.” You’re encouraged to join the right groups and...
by CPhillips | Sep 14, 2017 | Blogging, Branding, Communication Planning, Communications, digital communications, marketing, public relations, social media, strategic communications, writing
What makes a group different than a page? Both have an essence of engagement built into them, but a group really is about community. Setting up a group is easy. Facebook has a super simple format you follow. Make sure the description tells what the group is for, what...
