by CPhillips | Aug 7, 2018 | Advertising, Blogging, Branding, Communication Planning, Communications, digital communications, public relations, social media, speech writing, website
I read the latest newsletter from Ann Wylie this morning. (If you aren’t familiar with her, you need to be – check out her site.) In our daily life, messages and information bombard us constantly. As communicators, our goal is to get our message heard,...
by CPhillips | Jul 17, 2018 | Blogging, Communication Planning, Communications, digital communications, marketing, strategic communications, website
Making copy easier to read benefits every level of reader. I don’t mean dumbing it down. I mean writing that increases understanding and the number of people who will actually invest time in reading it. Easy to understand text is key. It’s good for your audience...
by CPhillips | Oct 5, 2017 | Blogging, Communications, digital communications, website
Personal websites are not an oddity anymore. You don’t have to be self-employed or a small business owner to have your own site. With WordPress and Square Space and other companies providing templates that are basically copy and paste or drag and drop, it’s super easy...
by CPhillips | Jun 1, 2017 | Blogging, Communication Planning, Communications, digital communications, interviews, social media, speech writing, strategic communications, website
What turns a good feature into a great feature? Feature stories are some of my favorite pieces to write. They allow you the ability to really tell a story, craft characters and really engage your readers. Good feature stories get the job done, but with a little more...
by CPhillips | May 30, 2017 | Blogging, Branding, Communication Planning, digital communications, strategic communications, website
Here are 6 ways to tell if your website needs rehab. Ask yourself these questions. Does it have a goal? Is it useful and readable? Why would someone come to the site? Most people don’t go to a site because they just feel like sitting in front of a computer and...
by CPhillips | May 25, 2017 | Blogging, Branding, Communication Planning, Communications, digital communications, marketing, public relations, social media, strategic communications, website
A lot of people look at an electronic newsletter as the PDF version of their standard print newsletter. I think it needs to be more than that. Digital time is valuable time. If you are going to ask your readers to invest the time to read what you are saying, don’t...
