by CPhillips | Oct 4, 2018 | Branding, Communication Planning, Corporate Culture, Employee engagement, PowerPoint, presentations, public speaking, strategic communications, writing
You’ve been there. Sitting in a presentation that you wished had ended 30 minutes earlier. The speaker is reading their slides to you. They all look the same. You quit paying attention about five minutes in. Congrats, you’ve experienced “Death by...
by CPhillips | Jul 17, 2018 | Blogging, Communication Planning, Communications, digital communications, marketing, strategic communications, website
Making copy easier to read benefits every level of reader. I don’t mean dumbing it down. I mean writing that increases understanding and the number of people who will actually invest time in reading it. Easy to understand text is key. It’s good for your audience...
by CPhillips | Nov 21, 2016 | Business, Communications, public relations, strategic communications
Characters make a story. Before your story will resonate with a reader, you’ve got to give it a heartbeat. Is the content something your reader wants or can use? It should tell what you are going to do for a reader. Are you going to show them how to make better...
