by CPhillips | Aug 7, 2018 | Advertising, Blogging, Branding, Communication Planning, Communications, digital communications, public relations, social media, speech writing, website
I read the latest newsletter from Ann Wylie this morning. (If you aren’t familiar with her, you need to be – check out her site.) In our daily life, messages and information bombard us constantly. As communicators, our goal is to get our message heard,...
by CPhillips | Jul 17, 2018 | Blogging, Communication Planning, Communications, digital communications, marketing, strategic communications, website
Making copy easier to read benefits every level of reader. I don’t mean dumbing it down. I mean writing that increases understanding and the number of people who will actually invest time in reading it. Easy to understand text is key. It’s good for your audience...
by CPhillips | Jul 12, 2018 | Blogging, Communication Planning, Communications, digital communications, interviews, social media, speech writing
No matter what stage in your career you are at, writing can be hard. Before you ever start writing, you’re already got thoughts and processes going through your mind. What angle will my story take? How will it look on the page? What illustrations or photos need to...
by CPhillips | Jun 14, 2018 | Blogging, Branding, Business, Communications, Corporate Culture, empowering women, youth engagement, youth programs, youth tour
Youth Tour, an amazing leadership experience put on each year by NRECA and the electric cooperatives across America, is coming to a close. It’s been an amazing week getting to meet and know our next generation of leaders. It’s also been a great time for me personally...
by CPhillips | Jun 12, 2018 | Blogging, Communications, first amendment, free speech, motivation, writing
I’m in DC this week with over 1,800 of our nations brightest high school students as part of the NRECA Youth Tour program. This week long leadership experience provides not only a look back at the foundation of our country, but hopefully inspires a promise...
by CPhillips | May 22, 2018 | Blogging, Branding, Communication Planning, Communications, digital communications, Media, public relations, social media, strategic communications
Before you can start creating shareable content, you need to understand what it is and the psychology behind it. Shared content can be many things – useful and helpful information, entertainment and inspirational material. It will always answer one of the...
