by CPhillips | Sep 20, 2018 | Blogging, Communication Audit, Communication Planning, Communications, digital communications
Don’t start writing until you’ve put in your mental prep time. It will save you time and energy in the long run. Mike Long (mikelongonline.com or @mikewrites), an award winning speechwriter, screenwriter and instructor at Georgetown University said all...
by CPhillips | Sep 18, 2018 | Blogging, Communication Planning, Communications, digital communications
We all have those days when an assignment shows up at the last moment, or the boss calls and needs a speech ASAP. Instead of stressing, you can incorporate a few simple tricks that will have you cranking out copy in no time. First things first. Just get it on paper...
by CPhillips | Aug 30, 2018 | Branding, Business, Communications, Community Building, entrepreneurship, motivation
What turns a prosecutor into a popsicle peddler? According to Nick Carse (@ncarse), Co-Founder of King of Pops, it’s rum and a summer trip with his anthropologist brother. As the three brothers traveled through Central America, they watched as locals used left over...
by CPhillips | Aug 7, 2018 | Advertising, Blogging, Branding, Communication Planning, Communications, digital communications, public relations, social media, speech writing, website
I read the latest newsletter from Ann Wylie this morning. (If you aren’t familiar with her, you need to be – check out her site.) In our daily life, messages and information bombard us constantly. As communicators, our goal is to get our message heard,...
by CPhillips | Jul 17, 2018 | Blogging, Communication Planning, Communications, digital communications, marketing, strategic communications, website
Making copy easier to read benefits every level of reader. I don’t mean dumbing it down. I mean writing that increases understanding and the number of people who will actually invest time in reading it. Easy to understand text is key. It’s good for your audience...
by CPhillips | Jul 12, 2018 | Blogging, Communication Planning, Communications, digital communications, interviews, social media, speech writing
No matter what stage in your career you are at, writing can be hard. Before you ever start writing, you’re already got thoughts and processes going through your mind. What angle will my story take? How will it look on the page? What illustrations or photos need to...
