I’m not a designer, but I’ve learned a few tricks over the years. The first thing you need to understand is there is a relationship between the content and the design. You need to learn to see patterns and needs in the content. Your reader,...
Whether it’s your blog, direct mail, email or a brochure, you’ve got to make sure the benefits of your company or product are front and center. Don’t bury the information that customers need to make decisions. Few people read every word. Make sure your headlines, sub...
What turns a good feature into a great feature? Feature stories are some of my favorite pieces to write. They allow you the ability to really tell a story, craft characters and really engage your readers. Good feature stories get the job done, but with a...
There are still people who think there is no return on investment (ROI) where social media is concerned. They are still convinced it’s just something the younger generation is using. It’s something you can let an intern focus on. Well I’m here to tell you,...
Life is better in matching underwear….and so is your writing I know you’ve got to be thinking, “What the heck does underwear have to do with writing?” Well, just like we each have a favorite pair of unmentionables; each person has a type of writing they respond...
Your story is only limited by your creativity. Make sure you carve out time to keep that creativity alive. In order to create new products or tap into new markets, you’ve got to work at creating innovative ideas. One way of doing this is with brainstorming sessions....