Chellie Phillips up against authors worldwide for prestigious 2019 Author Academy Award --- ok so that's so cool to see in writing.
I have a problem when a person, who is a communications professional, forgets that people don’t distinguish between personal pages and work pages. When you are the voice of your company, city, or organization, it is your responsibility to keep those lines very clear.
Making copy easier to read benefits every level of reader. I don't mean dumbing it down. I mean writing that increases understanding and the number of people who will actually invest time in reading it.
Shared content can be many things - useful and helpful information, entertainment and inspirational material. It's different than viral content because it creates a long term relationship.
People are visiting websites less and less. They are getting their information from Facebook or other social channels. Yet most of us can’t just ditch the traditional website. So how can we keep it relevant and draw our customers in? Online users: Want ease of…