by CPhillips | Feb 20, 2019 | Communication Planning, Communications, Community Building, Employee engagement, empowering women, marketing, motivation, personal growth, satisfaction, social media
Chellie Phillips up against authors worldwide for prestigious 2019 Author Academy Award — ok so that’s so cool to see in writing. I’m not even going to pretend it’s not. I can’t thank each of you who have supported my efforts with...
by CPhillips | Oct 9, 2018 | Blogging, Business, Communication Planning, Communications, digital communications, personal growth, social media
Maybe because there are so many hot topics in the news today, or maybe I’m just noticing it more, but social media has become the go to place to express personal opinion. I normally don’t have a problem with that. I’m all for the free exchange of ideas. But I do have...
by CPhillips | Jul 17, 2018 | Blogging, Communication Planning, Communications, digital communications, marketing, strategic communications, website
Making copy easier to read benefits every level of reader. I don’t mean dumbing it down. I mean writing that increases understanding and the number of people who will actually invest time in reading it. Easy to understand text is key. It’s good for your audience...
by CPhillips | May 22, 2018 | Blogging, Branding, Communication Planning, Communications, digital communications, Media, public relations, social media, strategic communications
Before you can start creating shareable content, you need to understand what it is and the psychology behind it. Shared content can be many things – useful and helpful information, entertainment and inspirational material. It will always answer one of the...
by CPhillips | May 9, 2017 | Blogging, Communication Planning, digital communications, social media, website, writing
People are visiting websites less and less. They are getting their information from Facebook or other social channels. Yet most of us can’t just ditch the traditional website. So how can we keep it relevant and draw our customers in? Online users: Want ease of use Use...